Brand Architecture

Brand Architecture impacts a firm’s organic growth strategy and firm profitability.

Brand Architecture

Brand Architecture impacts a firm’s organic growth strategy and firm profitability.

Benefit of Brand Architecture

Provides competitive advantage through optimal market coverage

Clarifies strategy by identifying gaps and overlaps

Provides leverage through marketing efficiencies for existing brands and line extensions

Facilitates development of visual identity systems

Benefit of Brand Architecture

Provides competitive advantage through optimal market coverage

Clarifies strategy by identifying gaps and overlaps

Provides leverage through marketing efficiencies for existing brands and line extensions

Facilitates development of visual identity systems

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