Brand Architecture

Brand Architecture impacts a firm’s organic growth strategy and firm profitability.

Build a Strong and Durable Brand with Brand Architecture

This simply refers to several brands that are within a singular entity and how they are differentiated from each other. These differences may not be so evident in colours as these brands might share similar colours, but each brand does something entirely different from the other. For example, the FedEx brand, and the Google brand.

Benefit of Brand Architecture

Provides competitive advantage through optimal market coverage

Clarifies strategy by identifying gaps and overlaps

Provides leverage through marketing efficiencies for existing brands and line extensions

Facilitates development of visual identity systems

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