Brand Positioning and strategy provide a conceptual template for your brand
Elevates Your Brand awareness With positioning strategies
Also known as brand positioning strategy or brand strategy. This refers to the spot or the unique place which a brand occupies in the audience’s minds. It is the attempt of brands to have the audience link certain benefits or unique properties to them.
The purpose of a brand is the essence of its creation. It covers the importance, and what a brand has to offer the public. David Packard describes purpose as something that cannot be fully realized but should not stop simulating change. The purpose statement of a brand should address the question ‘what gap would be left if your company ceased to exist’.